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Datsun's Koji Nagano on the design inspiration of the new Go [w/Video]

Nissan has re-launched Datsun as a low-cost brand in New Dehli, India, and will introduce its future car, the Go, in early 2014 before exporting it to Indonesia, Russia and South Africa. Koji Nagano, Datsun's executive design director, describes the design inspiration for the new Datsun Go in a short video. Nagano explains how important it was that the team understand the brand's history and what it used to symbolize before focusing on how they could meet customer's expectations in each country.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Renault says Saturn supply deal ‘just didn't add up'

In the eleventh hour of Roger Penske's venture to acquire Saturn from General Motors Co. to keep the brand alive, Renault's executive committee in France concluded, “Ca fait deux.” Rough translation: “It's not going to come together.” Despite Penske's statements that his organization had been in discussions with automakers around the world, ultimately his hopes had been pinned on only one: Renault SA. Penske and Renault CEO Carlos Ghosn are friends and talk frequently.