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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Brabus Mercedes S350 Bluetec ECO PowerXtra D6S kit

Mercedes S350 BlueTEC with Brabus ECO PowerXtra D6S kit The headline is a bit of a garbled eyeful at first glance. But that’s because although Brabus are pushing their new ECO PowerXtra D6S kit already attached to the Mercedes S350 BlueTEC, it can be attached to any other Mercedes running the same V6 3.0 litre diesel lump – like the Mercedes E350 CDI BlueEFFICIENCY we reviewed recently. The BRABUS ECO PowerXtra D6S is a stand-alone, plug and play device that is integrated into the CAN data bus of the car, not just a quick flash remap of the ECU.

V6 dropped for redesigned Mazda 6 sedan

Mazda will drop the V6 engine from the Mazda 6 lineup, the company told Automotive News. Instead, the redesigned Mazda 6 will use powertrains from Mazda's Skyactiv technology bin, including direct-injection four-cylinder engines and ultra-efficient transmissions. “We believe that the balance of fuel economy and power that Skyactiv offers is what customers want,” a Mazda spokesman said.