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How Porsche will be integrated into VW
Fri, 20 Nov 2009By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht. With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.
Future products: Kia seeks lively, upscale look
Wed, 25 Aug 2010Kia's redesigned Optima sedan and the Cadenza replacement for the Amanti, both due next year, reflect an emphasis on creating a livelier and more upscale look for the once-bland brand. Indeed, styling has been a crucial element of Kia's new-product push in the past 18 months. The team at Kia Design Center America near Los Angeles--part of the automaker's global design network led by onetime Audi design chief Peter Schreyer--has helped set the new styling direction.
Trident Unveils 100mpg Iceni
Thu, 21 Aug 2008By Ben Whitworth Motor Industry 21 August 2008 11:01 Trident’s new Iceni sportscar sounds like a dream machine – the Norfolk-based low volume carmaker claims its two-seater grand tourer can top 200mph, swings with a 550bhp turbo-enhanced punch for a sub-four second sprint to 60mph and can return up to 100mpg for a claimed 2000 mile range on a full tank of fuel! Oh, and did we mention that fuel is biodiesel?What? That sounds amazing!Hold your horses there.