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Van Damme Does The Business For Volvo

WHO said selling trucks had to be dull? Volvo has already used a hamster to sell its big rigs – it helped steer a truck if you don’t mind – and now the Swedish firm has employed the services of Jean-Claude Van Damme. Called ‘The Epic Split’, the action movie star is seen doing the splits while balancing precariously between two moving Volvo trucks.

Michelin Challenge Design 2007: The not so ugly truth about rising vehicle safety standards

Can cars be safe and beautiful at the same time? That may not have been the case a few decades ago when automakers were forced to hang those big, ugly so-called federal bumpers off the ends of their vehicles.  With vehicle safety standards on the rise around the globe are designers today feeling a little '70s deja vu when it comes to meeting the challenges of making cars safe as well as more fuel efficient? "(Back then) we said it was the end of automotive styling," says Patrick Le Quement, senior vice president for corporate design at Renault and one of the world's most influential automotive designers.

2010 LA Design Challenge entrants revealed

Entries for the 2010 Los Angeles Design Challenge have now been revealed. The futuristic proposals, which called for designers to envision a 1000lbs (454kg) 2+2 vehicle that delivers comfort, safety and satisfactory driving performance without sacrificing the emotional connection today's consumers demand from their vehicles, come from the west coast design studios of seven automakers – General Motors, Honda, Mazda, Mercedes-Benz, Nissan, Toyota and Volvo. For the first time since the Challenge's inception, studios outside California have also been allowed to enter the competition.