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CDN-GM Interactive Design Contest 2013 – Cadillac Brief [w/Video]

Tomorrow is the day you've all been waiting for – the launch of the CDN-GM Interactive Design Contest – and so we bring you details of the penultimate brief for Cadillac. Brief Three: Cadillac ‘Looking 12 years into the future – while considering global luxury customers, competitors and trends – how would you evolve the Cadillac Art and Science exterior design language based upon your interpretation of the brand along with incorporating unique American equities and luxury values?' You should consider delivering a visually premium aesthetic through restraint and timelessness, but in a way that is dramatically Cadillac and most importantly celebrates the beauty of the car. The final proposal is worth 30 percent of the overall mark and includes a brief summary of the target customer, key competitors and luxury trends, and an image board on at least two of the following: Visual Craftsmanship; Modern Automotive Beauty; Visual Restraint and American Luxury.

2014 Skoda Octavia Scout revealed ahead of Geneva Motor Show debut

The 2014 Skoda Octavia Scout (pictured) debuts at Geneva A more rugged, pseudo off-road estate car is a sensible compromise for buyers looking for a bit more ruggedness than a regular estate car offers, but without going to a full-blow SUV or Crossover. So it makes a lot of sense for Skoda to go the ‘Allroad’ route with the Octavia Combi (estate) and give it a touch more rufty tufty and a new name – the Skoda Octavia Scout. The 2014 Octavia Scout has been revealed ahead of a debut at the Geneva Motor Show next month and comes with all the butch add-ons you’d expect.

Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.