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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Detroit Motor Show 2010 (NAIAS) Preview

The North American International Auto Show kicks off this week. Tomorrow (Monday 11th January 2010) sees the opening day of the 2010 Detroit Motor Show (North American International Auto Show), the first major car show of the season, so we thought we ought to do a quick round-up of some of the cars you’re likely to see. One of the big domestic showings will be the Cadillac CTS-V Coupe, the super-quick coupe version of Cadillac’s super saloon.

SEAT Ibiza Bocanegra – Official

SEAT Ibiza Bocanegra - coming to the UK by the end of this year. First shown as a concept at the Geneva Motor Show in 2008, it is back to be unveiled as a proper production model at the Barcelona Motor Show in full, road-ready trim. Based on the SEAT Ibiza Cupra, this promises to be a hot hatch with lots to offer.