Allstar Performance Steel Carb Linkage W/quick Disconnect All54170 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Geneva motor show 2014: CAR’s A-Z guide

By the CAR online team Motor Shows 12 February 2014 16:00 The 84th Geneva motor show kicks off on 6 March 2014, showcasing the latest in new production cars and outlandish concept designs. Headline debutants at this year’s event include the new twin-turbocharged Ferrari California T, Audi’s first series production hot supermini, the new Mercedes S-class Coupe, and a hardcore McLaren 12C 650S model to take on the Ferrari 458 Speciale. Click the links below to jump straight to CAR’s latest articles on the new cars of the 2014 Geneva motor show.

Subaru BRZ (2012) UK pricing announced

Enthusiasts who have wanted their Toyobaru with Subaru BRZ badges and bumpers can rejoice. Subaru UK have announced the official pricing and specifications for the new BRZ sports car. Subaru BRZ (2012) UK prices and specs Early-adopters will have a choice of two models of Subaru BRZ.