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Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

Renault announces new six-year strategy

Renault today announced a new six-year strategy dubbed Renault 2016 – Drive the Change. A typically naff marketing-led title, but there’s some interesting detail on CEO Carlos Ghosn’s vision for Renault between now and 2016. Like how he wants to build 1.5 million electric cars in the next five years.

Fewer people commuting but distances on the up

The average commute has increased in distance, but more people working from home means there are actually fewer cars on the road at rush hour today compared to 10 years ago, according to statistics from the most recent Census conducted in 2011. Figures show the average commute has increased from 8.3 miles in 2001 to 9.32 miles in 2011. People living in the east of England travelled the furthest to work at an average distance of 10.34 miles – while those in London had the shortest commutes averaging 6.83 miles.