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Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

2011 Chevy Camaro Convertible revealed

The 2011 Chevy Camaro Convertible - V8 only in the UK It’s been a few years in the making, but Chevrolet has finally taken the wraps off the convertible version of the latest  Chevy Camaro ahead of its debut at the LA Motor Show next week. The Chevrolet Camaro Convertible – although no one will call it anything other than the Camaro Convertible, or maybe Chevy Camaro Convertible – goes in to production in January and will arrive in the UK and Europe in 2011. GM claim that the work they’ve done to make the Camaro work as a soft top has resulted in a  car that has better torisonal rigidity than a 3-Series Covertible, thanks to stuff like a tower-to-tower brace under the hood, a transmission support reinforcement brace.

Bypass booster seats with travel vest

Sick of moving that booster seat from car to car whenever your child heads to grandma's? A new product, the Ride-Safer travel vest, claims it can remove the booster seat from your life altogether. Like a booster seat, the purpose of the Ride-Safer vest is to position the lap and shoulder portions of a seatbelt in a way that optimizes safety for child-size passengers.