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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Rohan Saparamadu appointed Chief Designer at Maruti-Suzuki

Rohan Saparamadu has been appointed Chief Designer and Advisor to Styling at Delhi, India-based Maruti-Suzuki. Saparamadu, a veteran of GM Design for the last 23 years, was offered the position after he accepted an early retirement from the automotive giant late last year. "The company was good and that's what kept me there all those years," Saparamadu told CDN of his career at General Motors.

Aston Martin DB9 Facelift spied

The 2011 Aston Martin DB9 Facelift There’s a fair bit going on at Aston Martin at the moment, a big change from just a year ago when the recession was causing huge pain. We’ve had the launch of the car the V8 Vantage always threatened to be with the initially limited edition Aston Martin V12 Vantage, and the news that the V12 Vantage is US bound and no longer a limited edition. The big news for AM this year has been the launch (finally) of the most beautiful 4 door car in the world – the Aston Martin Rapide – which frankly could handle like a dog and take 20 seconds to get to 60 mph and we’d still want one, so achingly gorgeous is it by any measure of saloon car gorgeousness.