Alpha One Gen 2 U Joint Assembly on 2040-parts.com

Costs put Mini Rocketman at risk

BMW is not ready to commit to building the Mini Rocketman, a minicar concept that debuted in March at the Geneva auto show. The reason? Executives say privately that they fear that the Smart competitor would not be profitable.

Prodive’s David Richards looks at Honda F1

It was a real surprise that Honda decided to pull out of F1 for 2009. True, they haven’t yet seen the sort of success that their efforts, and money, should have yielded, but they have a superb product and, more importantly, potentially one of the best set-ups in F1 led by the best of the best, Ross Braun, who was pretty much responsible for the renaissance at Ferrari and Michael Shumacher’s domination of the sport. But there could well be a light at the end of the tunnel for the Honda F1 Team.

New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.