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Land Rover and Bowler formalise Brand partnership – but no Land Rover stake in Bowler

Land Rover has formalised a brand partnership with Bowler Motorsport, makers of extreme off-road vehicles. Bowler has been making off-road rockets powered by Land Rover for over twenty years and has, during that time, enjoyed a fair bit of support from Land Rover. But now that less formal arrangement has been properly formalised with a brand partnership.

Motown rockers Dale Earnhardt Jr. Jr. serve up Horse Power

NASCAR fans looking for a new soundtrack to their auto-racing season can trade in their Lynyrd Skynyrd records for an offering from Detroit-based indie-pop duo Dale Earnhardt Jr. Jr. In a nod to their Motor City roots, band members Josh Epstein and Daniel Zott take the stage wearing racing suits and trucker hats and croon covers of Gil Scott-Heron's “We Almost Lost Detroit.” The band, which is touring the East Coast this week, released an EP titled Horse Power last summer and is coming out with its first full-length album, It's a Corporate World, on June 7.

Aston exec leaves for Chrysler

Beth Paretta, one of Autoweek's 10 Secret People in 2009 (Autoweek, Sept. 21, 2009) has left her position as operations manager at Aston Martin to join Chrysler Group LLC as marketing manager for SRT and motorsports. Her appointment is effective this month.