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Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.

McLaren P1 production starts in Woking

McLaren P1 production starts in Woking The Geneva Motor Show in March saw the arrival of the first production version of the new McLaren P1 (and its arch-rival, the LaFerrari). But it’s taken until now – seven months later – for McLaren to finish final testing of the P1 before pressing the button on their clinical assembly line to start customer P1s rolling out. In between the reveal at Geneva and production starting, McLaren have been having a bash at the Nurburgring (with mixed results) and doing some final hot weather testing on the P1, but now – apart from a few inevitable tweaks once the P1 gets out in to the real world – the P1 is ready for its customers.

Audi A4 Allroad quattro ready to roll

The Audi A4 Allroad quattro - launches at Geneva in March [ad#ad-1] It looks like Geneva is going to be more of a highlight than the recent Detroit Motor Show, which turned in to something of a sombre occasion. No surprise really, considering the US auto industry is in the worst shape of any in the world (been there, done that – remember BL in the ’70s?). But Europe, despite the current economic woes, makes the best cars in the world, and is going to be out in force in March.