Alternator - Bosch Al0789x on 2040-parts.com

Ford uses football to draw buyers

Ford Motor Co. will use football and the Web to try to convince a new set of consumers that the Taurus is not the stodgy car they remember. Ads for the re-engineered and restyled 2010 Taurus begin next week.

Kia Borrego

Kia has released photos of the Borrego, a full-size SUV for the North American market. The production model, which was originally previewed as the Mesa Concept at the 2005 Detroit Auto show, would have taken exactly three years to be transformed from a show car to a full production model when it makes its official debut at the NAIAS in 2008. Overall proportions and design details have been adjusted and toned-down noticeably from the Mesa concept, with details such as more realistically-sized alloy wheels, the body-To-DLO ratio, a no-frills interior and, perhaps most apparent, the more subtle greenhouse graphics.

Mopar salutes Don Garlits and muscle-car past as it eyes global future

Mopar made its name in performance and parts, but Chrysler's aftermarket division is staking its future on practicality. The brand celebrated its 75th anniversary on Tuesday at the Mopar engineering lab in Center Line, Mich., just north of Detroit. While it rolled out four custom cars with various stages of show-and-go upgrades and drag-racing legend Don Garlits, Mopar officials were decidedly forward-looking.