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2010 LA Design Challenge entrants revealed

Entries for the 2010 Los Angeles Design Challenge have now been revealed. The futuristic proposals, which called for designers to envision a 1000lbs (454kg) 2+2 vehicle that delivers comfort, safety and satisfactory driving performance without sacrificing the emotional connection today's consumers demand from their vehicles, come from the west coast design studios of seven automakers – General Motors, Honda, Mazda, Mercedes-Benz, Nissan, Toyota and Volvo. For the first time since the Challenge's inception, studios outside California have also been allowed to enter the competition.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

BMW to invest £500 million in UK MINI production

David Cameron welcomes BMW's £500 million investment in the UK What’s going on? Two days on the trot we get good news about the UK economy. Yesterday we reported that Nissan are to invest £192 million to design and build the next generation Qashqai in the UK, and today comes confirmation from BMW that they will be spending £500 million over the next three years in the UK as they gear up for the next generation MINI.