Altrom Imports Atm Jn904 - Valve Cover End Seal on 2040-parts.com

Win some goodies from the VW Motorsport collection

Carlos Sainz won the 2010 Dakar rally car category in his VW Race Touareg 2, and now VW’s motorsport division is gearing up for the Nurburgring 24-hour race. To celebrate El Matador’s win, and in anticipation of an epic race at the ‘Ring, CAR is giving away a collection of Volkswagen Motorsport gear. Click here to enter our competition Up for grabs are a Motorsport Rain Jacket (worth £35), the Motorsport Function Jacket (£60), the Motorsport Sports Bag (£40) and a 1:43 model of the Scirocco GT24 racer.

Mercedes-Benz hits 100,000 UK sales for first time

FOR THE first time in its history Mercedes-Benz UK has sold more than 100,000 cars in a year. The milestone car, an A 180 CDI Sport bought at Mercedes-Benz of Bristol, now belongs to Jamie Leigh Arndell, who works as Transport Manager at Bristol and Avon Group. “It was a lovely surprise to pick up my new car and be told I was the company’s 100,000th customer [this year],” she said at the handover of the car.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.