Altrom Imports Atm K338011 - Strut - Gas - Front on 2040-parts.com

Toyota Makes Engineering Child’s Play

JAPANESE car maker Toyota is putting the fun into engineering, with its unusual Cammatte. Its role is to help inspire the drivers of the future and show them how car design and engineering can be rewarding and fun. Making a return to the International Tokyo Toy Show for the third year running, a new Sport version of the Cammatte is on display in the Toyota Design Lab.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Elon Musk unveils Hyperloop

Elon Musk has been teasing us with something called the Hyperloop for a while now, referring to some Goldbergian cross between a railgun and an air hockey table that would zoot us and scoot us from San Francisco to Los Angeles in a half-hour. Now, in a 57-page PDF available here or here, he's outlined just what Hyperloop could be. Bad news?