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Ford uses football to draw buyers

Ford Motor Co. will use football and the Web to try to convince a new set of consumers that the Taurus is not the stodgy car they remember. Ads for the re-engineered and restyled 2010 Taurus begin next week.

BMW i Genius could replace a car salesman – if it actually worked.

Text you i3 or i8 question to BMW i Genius and get a proper salesman’s reply The cars sales market is moving online more and more with many buyers using the interwebs for all their new car research, and a growing number actually buying cars directly from their devices. Now it seems that BMW are looking for a new way to sell their new range of electric cars – the BMW i3 and BMW i8 – which are about to hit the road and offer car buyers the first chance to jump in to a ‘Premium’ EV. So with a new market place potentially opening up, BMW has already appointed ‘i Geniuses’ at many of their UK dealerships to answer buyers’ question on the i3 and i8, and now they’re going a step further in a move that looks set to undermine, or even replace, BMW car salesmen (and women).

2015 Range Rover Sport SVR sets SUV Nurburgring lap record

Land Rover Land Rover claims that the 2015 Range Rover Sport SVR has set a new Nurburgring lap record for the fastest production 4x4, lapping the challenging German track in just 8 minutes and 14 seconds. First revealed at the 2014 Goodwood Festival of Speed last month, the Range Rover Sport SVR is a super-SUV, Land Rover’s fastest and most powerful production car ever. Range Rover Sport SVR: engine, power and performance Under the SVR’s bonnet is a tuned version of the regular Range Rover Sport V8’s 5.0-litre supercharged engine, tweaked to produce a colossal 550hp – a 40hp increase over the next most powerful model in the range.