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New Discovery Sport Teases Seven-Seat Cabin

LAND ROVER has dropped the biggest hint yet as to the role its new Discovery Sport model will play in the firm’s line-up, with a cheeky nod to the car’s seating layout. Making the unusual point of drawing attention to its prototype cars with dramatic camouflage, the latest set of graphics to adorn the premium compact SUV show an illustration of a third row of seats. This nod to family-centric buyers should ensure plenty of pre-launch interest, as seven-seat cars in this sector of the market are the exception rather than the norm.

New Range Rover lands in New York

Land Rover shows the New Range Rover at the New York Motor Show The Range Rover is a special beast. The Daddy of SUVs, it started the whole trend for big, luxurious 4x4s. But it does polarise opinion.

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.