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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Rinspeed UC? (2009) first official pictures & video

  Swiss concept car specialist Rinspeed has unveiled its latest off-beat creation, the UC? electric vehicle, which will be displayed at the Geneva motor show in March 2010. The UC?, which stands for both Urban Commuter and You See?, is another link in Rinspeed boss Frank Rinderknecht’s chain of innovative and environmentally friendly concepts.

CAR video interview: Audi design chief Wolfgang Egger

Watch Wolfgang Egger, head of Audi group design, explain his latest designs to CAR Magazine in our new video interview below. We sat down one-to-one with Egger and asked him about the new Audi e-tron concept, A8, A1, those headlights and where exactly Audi design is heading.Be warned: it's quite a long video at 23 minutes long, but we judged it better to give you the full unedited film rather than edit it down to soundbites. Watch the video in our player below.