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Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

Acura retools lineup to put the focus on mpg

Honda will overhaul and reposition its Acura lineup over the next 18 months and abandon its long pursuit of top-tier luxury-car status for the brand. After years of trying to propel Acura into the front ranks with Mercedes-Benz, BMW and Lexus, Honda says it will settle for offering mid-level premium vehicles that favor fuel economy over performance. With one exception: At the Detroit auto show in January, Honda will bring back the Ferrari-fighting Acura NSX--a new version of the mid-engine supercar that disappeared in 2005 after a 15-year run.

Three Lexus special editions arriving before the new year

Lexus has rolled out three special-edition models. They aren't F-branded as we hoped, but they do come with some sporty touches. The Lexus LS 460 Sport Special Edition gets upgrades from the wheels to the sunroof and a unique obsidian paint job.