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Audi A6 allroad 3.0 TDI is the five millionth Audi with quattro 4WD

The first Audi qauttro hit the headlines in 1980 and now – 33 years later – Audi has produced its five millionth car with AWD – an A6 Allroad. It’s thirty years since Audi became the first mainstream car maker to offer a four wheel drive road car when the Audi quattro hit the road, offering a (certainly for then) fulsome 200PS with the added reassurance of four wheel drive for added grip. True, others had flirted with 4WD road cars before Audi made it mainstream, such as Jensen with the FF in the 1960s, but Audi’s bold move was a real first for a mainstream maker, even if the Audi quattro was not exactly an entry-level model.

Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.

Ford gains ground in customer perception

The Ford brand gained ground in consumers' minds this year as Toyota slipped, though the Japanese juggernaut still leads the pack by a slight margin. Over the last two years, Ford climbed 35 percentage points while Toyota dropped 46 percentage points, according to the latest survey from Consumer Reports. During this time, Ford (144) moved within three points of Toyota (147).