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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Toyota FT-86 II: The second coming of the Toyobaru FT-86

Toyota FT-86 II Tease Just last week we finally got the first concrete news on the Subaru half of the Toyobura project that seems to have been bouncing around forever. Well, certainly since Toyota first rolled out the Toyota FT-86 Concept at the Tokyo Motor Show in 2009. Which made is believe that the whole Rear-Wheel Drive Sports Car Technology Concept designed to deliver an affordable, traditional-style rear-wheel drive sports car at a sensible price (when we first saw the Toyota FT-86 we were told around £17.5k ) was finally going to bear fruit.

Stunners turn out for San Marino Motor Classic

A splendid new concours debuted on the sprawling main lawn of Lacy Park in sunny San Marino, Calif., on June 12--the San Marino Motor Classic. Featuring nearly 200 classic cars of all eras--from a Brass Era 1909 Pierce-Arrow Touring to a 2011 Ferrari 599 GTO--there was depth and breadth enough to satisfy everyone. While modern Porsches, Ferraris and even hot rods and Cobras spread out on side lawns of the great park, the balance of the show--82 of 179 registered entries--were Classic Car Club of America (CCCA) Packards, Lincolns, Cadillacs and Rolls-Royces, scattered across the main lawn.