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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

McLaren talks P13 Porsche 911 fighter

McLaren will take a stab at Porsche and Ferrari’s bread and butter segment in the upcoming years. Autocar reports -- after talking with chief executive Mike Flewitt -- that the company is building the a car, codenamed P13, which could be revealed in time for next year’s Geneva Motor Show. Autocar says it will sit below the 12C and well below the freshly driven P1.

Hybrid Cars are like Mermaids: Carlos Ghosn

A Hybrid is like a Mermaid. I can’t say it’s an analogy we’d ever considered before. But the quote that “A hybrid is like a mermaid: if you want a fish, you get a woman; if you want a woman, you get a fish.” is attributed to Carlos Ghosn, Nissan’s CEO.