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Honda cutting production in Swindon again – 500 jobs at risk

Honda is cutting another 500 jobs in Swindon It’s only a year since Honda announced 800 job cuts at Swindon (which eventually was 550) and now they’re about to cut a further 500 as weak demand – particularly in Europe – sees the Swindon plant producing just half the cars it could. The plan is to cut shifts from 3 to 2 a day, which will result in the loss of 340 permanent jobs and 160 temporary ones, and production will be centred on just one production line to increase efficiency and flexibility. The Swindon Plant – which builds the Civic, Civic Tourer, CR-V and Jazz (and the Civic Type-R from next year) – has been hard hit by the slump in European sales in the last five years and, despite still strong UK sales, production levels of 120,000 cars a year – just half of the Swindon capacity – are not enough to sustain the current staffing levels.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Auctions America revitalizes former Kruse sale

Despite a few close calls and false starts, Auburn, Ind., remains a town where two large operators hold collector-car auctions at the unofficial end of summer. Worldwide Auctioneers continued at its regular space (though with a much larger sale), and the new kid down the street, Auctions America by RM, took over where Kruse had faltered. Auctions America held a successful rookie effort at the former Kruse Auction Park in Auburn.