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Japan Car: Designs for a Crowded Globe

The Science Museum in London, UK is hosting the Japan Car: Designs for the Crowed Globe exhibition, sponsored by seven Japanese automobile manufacturers. An exploration of the car as a 'mobile cell', the exhibition has been conceived by graphic designer Kenya Hara and architect Shigeru Ban to show how Japanese design reflects the 'soil and spirit' of Japan, depicted by concept cars and models specific to the Japanese market. Speaking to Car Design News, Shigeru Ban explained how the automobile was chosen as the central element to the exhibition because it is a reflection of Japanese culture and tradition.

Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Hyundai i30

Hyundai has released the first rendering of the next generation i30 set to be officially revealed at the Frankfurt motor show next month. Designed in the Korean automaker's European Design Center in Rüsselsheim, Germany, under the direction of Chief Designer Thomas Buerkle, the new C-segment hatchback is an evolution of Hyundai's ‘fluidic sculpture' design language, initiated on the HED-6 ix-onic concept shown at the 2009 Geneva motor show. "When designing the new i30, we used strong, fluid lines to sculpt a car which looks athletic while exuding a sense of constant motion," said Buerkle.