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Oscar Mayer unveils Wienermobile food truck

Restaurants on wheels have been taking over the eating scene in many major cities, but Oscar Mayer's Wienermobile might be the original "food truck." Now the company is embracing the growing culinary trend with a new version of the iconic vehicle that will dole out hot dogs from its mobile kitchen. The launch of the food truck marks the 75th anniversary of the Wienermobile. Celebrity chef Tyler Florence, host of TV series The Great Food Truck Race, partnered with Oscar Mayer on the unveiling of the vehicle in New York's Times Square this week.

Range Rover Evoque top financed luxury car

A top luxury car finance house has revealed that the Range Rover Evoque is now the most popular financed car. Land Rover is still struggling to keep up with demand for the Range Rover Evoque, and is busy recruiting like mad and moving production to a 24hr, three shift system to help keep up with the number of Evoques flying out of showrooms. In the first year on sale, the Evoque racked up sales of 18,000 and so in demand is the Evoque that Land Rover are even resorting to trying to block grey market sales.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.