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Mercedes digs at Jaguar for EATING its Chicken

Mercedes digs at Jaguar for EATING its Chicken Just a few days ago we had a great video from Jaguar poking fun at Mercedes advert for Magic Body Control that featured chickens demonstrating how MBC worked. Jaguar’s response was to mimic Mercedes opening to the video but following it up with Jaguar’s big cat eating Mercedes chickens. It was a great response and we hoped it would signal a nice bit of back and forth between the Germans and the British as they each tried to outdo the other.

Peugeot SR1 Concept revealed

The Peugeot SR1 Concept will debit at the 2010 Geneva Motor Show Peugeot are redefining themselves as the ‘Sporty’ part of the PSA partnership, leaving Citroen to go the ‘Luxury’ route. And so far they’re making a pretty credible job of things if the Peugeot RCZ is anything to go by. But the Peugeot SR1 Concept they’ve just revealed takes them on a big leap, no mistake.

Italian businessman buys Pininfarina plant for aluminum-vehicle project

Defeated twice in his attempts to buy Carrozzeria Bertone S.p.A., Gianmario Rossignolo has signed a preliminary deal to rent and run one of Pininfarina S.p.A. three plants. Rossignolo, 79, a flamboyant executive who worked at Fiat and Swedish ball-bearing maker SKF, needs the Pininfarina plant for its Innovation in Auto Industry S.p.A.