Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Lincoln hires ex-Cadillac designer

Lincoln has hired ex-Cadillac designer Max Wolff to be its design director starting on Jan. 3. Wolff, 38, will oversee the look of Ford's luxury brand as it plans to launch seven new vehicles over the next four years, including its first C-segment small car.

Saab back online as NEVS rebuilds the Saab Brand

The Saab website has now come back online with NEVS (National Electric Vehicle Sweden) outlining its plans to rebuild the Saab Brand. Back in September the long-running Saab Saga was finally concluded, with the sale of what’s left of Saab after Victor Muller’s  little adventure saw Saab left as nothing more than another defunct icon brand from the annuls of motoring history, with NEVS taking control of Saab. The plan is to build a range of electric cars in Trollhattan and China, initially based on the Saab 9-3 platform but eventually developing the Phoenix platform in to the basis for Saab’s future.