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BMW to make Super Bowl comeback

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of new model and product launches in its history. According to the auto manufacturer--which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J.--between 2010 and 2011, over 60 percent of its total inventory will be new vehicles.

Volkswagen iBeetle takes iPhone integration to another level

When we’re all walking round with Smartphones that possess the sort of computing power only a major desktop could offer just a few years ago, it makes sense for car makers to tap in to that power to control functionality and Infotainment in their cars. Which is why Volkswagen has rolled out the iBeetle at this week’s Shanghai Motor Show with a level of integration with Smartphones from Apple, and that previews a roll-out of Apple integration from VW, offering far more functionality and control than we’ve seen before. Or at least that’s the VW claim.

CDN Interior Motives Student Design Awards 2012 deadline this Friday

The CDN Interior Motives Student Design Awards 2012 competition deadline is fast approaching, with entrants having until 11 May to submit their entries. The theme of this year's competition – which celebrates its tenth anniversary this year – is ‘What Comes Next? Make your mark on the car of tomorrow' and is comprised of the following four briefs, devised in collaboration with Volkswagen and Peugeot: The Next Icon Considers the legacy of cars that have achieved iconic status in the car design automotive industry as a result of technological advances and improvements in construction and ergonomics among other things.