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Saab 9-X Air concept

We saw the 9-X BioHybrid concept at Geneva, and at Paris we can expect to see this car as a cabriolet version called the Saab 9-X Air Concept. The core innovation in this design is the roof which in Saab's words is: "a powered, flat-folding roof developed from a Targa top principle". Relating to this, the rear C-pillar buttresses are also unique.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

New Infiniti Q50 2.0 litre Turbo – Price from £31,755

New Infiniti Q50 2.0 litre Turbo costs from £31,755 The Infiniti Q50 should be Infiniti’s best chance to convince buyers Infiniti is a viable option in the premium sector and a sensible alternative to the BMW 3 Series. That perception will be helped – a bit – by the arrival of the Infinito Q50 with another engine option, this one a 2.0 litre Turbo petrol with 211 bhp, which comes with a seven-speed automatic as standard. Oddly, Infiniti are shy of delivering any performance or economy data for the new 2.0 litre Turbo, so we’re guessing the figures don’t really impress too much.