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Ford enlists James Franco, Rob Riggle for pre-Super Bowl ad

The wizards of Dearborn have decided to forego purchasing time during the Super Bowl and instead are running a 90-second Ford Fusion Hybrid spot between the coin toss and the kickoff, according to our colleagues at Automotive News. Polymath James Franco stars as Rob Riggle in the above teaser. There is a tiger.

Bentley SUV (Falcon) to be built in Slovakia?

Bentley says it has 2000 pre-orders for the Bentley Falcon SUV and that it is possible the Bentley won’t be built in Crewe but in Bratislava. January’s news was that the Bentley SUV was close to being signed-off for production (we’ve heard that once or twice) and in February we learnt that Bentley have gone back to the drawing board to produce a new design under the watchful eye of Luc Donckerwolke, Bentley’s Chief Designer, which we expect to be a more dynamic one with cues from the Continental, rather than a square truck with Mulsanne headlights. So now it’s time for the March instalment of ‘Bentley SUV News‘, and we have Bentley boss Wolfgang Schreiber telling us that Bentley already has 2,000 pre-orders for their SUV (we’re guessing ‘expressions of interest’ may be closer to the truth) before the new design is shown, and before Bentley has decided whether they want to pitch their SUV just above the new Range Rover at around £150k, or do what Bentley dealers want which is a Bentley SUV costing north of £200k.

Ralph Gilles talks past, present and SRT future

Ralph Gilles -- SRT boss, Chrysler vice president of design, curator of something called the "Man Van," has become the public face of Chrysler performance, carrying the legacy of Firepower engines and 428 Coronets and the Dodge Viper RT/10 into the future with the Challenger, Charger and Jeep Grand Cherokee SRT8s. Since "unofficially" helping form it in 2003, Gilles has seen SRT transformed into Chrysler's most coherent performance strategy since Plymouth Rapid Transit, a company-wide force so much greater than the flagship Dodge Viper. He was there from the beginning.