Antenna Mast Dorman 76865 on 2040-parts.com

Denza confirmed as brand name for Daimler BYD joint venture

Denza - the JV brand of BYD and Daimler The joint venture between Mercedes (Daimler) and BYD in China is to market cars under the Denza brand. It seems to have taken a very long time for the partnership between Mercedes Benz’ parent company Daimler and China’s BYD to come up with product or even a name. Well, they’ve managed the name although we’re still not too sure what exactly they’ll be flogging.

Mitsubishi to sell Renault-based midsized car in US

Mitsubishi Motors Corp. plans to sell a Renault-based midsized car in the United States under a new strategic tie-up between Mitsubishi and the Renault-Nissan alliance. The car will be the first of two Renault-based sedans sold by Mitsubishi under a product and technology exchange announced by the companies today.

Infiniti getting more mileage out of their F1 sponsorship with the Q50 Eau Rouge Concept

The Infiniti Q50 Eau Rouge Concept (pictured) will debut at the Detroit Auto Show If, like Infiniti, you’re spending and arm and a leg sponsoring Red Bull in F1, you want to milk it for all it’s worth. So we’ve already seen Sebastian Vettel installed as Infiniti’s Director of Performance (we don’t expect he sits in on many board meetings) and the Infiniti FX Vettel Edition as a (not particularly) high performance version of Infiniti’s FX SUV. Now we’re getting a new model that Infiniti can hang the F1 connection on with a performance version of the Infiniti Q50 – the Infiniti Q50 Eau Rouge Concept – teased above ahead of a debut at the Detroit Auto Show in January.