Worth a read: Wired's 'Why Getting It Wrong Is the Future of Design'

Wired has just published a series of short articles entitled 13 Lessons for Design's New Golden Age. While there are some interesting examples cited in the piece, the concluding article, ‘Why Getting It Wrong Is the Future of Design' by the former creative director of Wired magazine, Scott Dadich, feels like it has particular resonance for car design. Dadich's Wrong Theory uses disruptive examples from the world of art, plus his own experience of working at Wired, to explain how design goes through phases: establishing a direction, creating a set of rules that define that direction and finally someone who dares to break from that direction.

Audi A4 pricing

By Ben Barry Motor Industry 12 September 2007 10:16 Audi has announced on-the-road pricing for the all-new A4 that’s set to reach British customers in Spring 2008. The Audi A4 will start at £22,590 for the 1.8 petrol, rising to £29,680 for the 3.2 petrol. The 2.0-litre diesel lists at £23,940, while the 2.7 and 3.0-litre V6 oil burners come in at £28,440 and £30,290 respectively.

Jaguar C-X16 WON’T be the Jaguar XE

Jaguar C-X16 won't be the Jaguar XE It’s been revealed that the new smaller sport car from Jaguar – the C-X16 Concept – won’t be called the Jaguar XE. The Jaguar C-X16 Concept – a new smaller sports car based on the next generation XK platform – was revealed at last year’s Frankfurt Motor Show, and although we were a little underwhelmed with the design – there is nothing wrong with it, it just didn’t seem to move Jaguar’s design language on – we loved what was on offer. What we did think – in common with just about everyone else – is that Jaguar would make their new Sports car the Jaguar XE, evoking memories of the original E-Type in the process and fitting in with the current Jaguar nomenclature quite well.