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Toyota Unveils new Prius at Detroit Auto Show: Bigger, with more power and less weight

Toyota introduced its third-generation Prius at the Detroit Auto Show with an extensively re-engineered hybrid drivetrain. Ninety percent of the Prius's hybrid synergy drive system has been redesigned, with the focus on weight reduction. The lighter components include the transaxle to cut down on torque loss, inverter with direct cooling and smaller motor.

Koenigsegg can take the P1, LaFerrari & Huayra with the Agera R

Koenigsegg believe that the Agera R has more than the measure of the new toys at Geneva – LaFerrari and McLaren P1 – and Pagani’s Huayra lap at Top Gear was a farce. But a car that was also at Geneva was the Koenigsegg Hundra, Koenigsegg’s one-off special to celebrate 100 Koenigseggs built since Christian von Koenigsegg started bolted his immense supercars together in a shed in Sweden a decade ago. So we thought it would be interesting to chat to Koenigsegg people – including Koenigsegg’s UK dealer Supervettura –  and get their thoughts on the new batch of supercars that could perhaps take some gloss off the offerings from Koenigsegg.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.