Super-Mercs storm in

By Ben Whitworth Motor Industry 29 September 2006 08:18 Mercedes pulled the wraps off not one but two muscle-bound AMG monsters at the Paris show – the CL63 and S63. Powered by AMG’s formidable 6.3-litre V8 that pumps out 525bhp at a screaming 6800rpm and 465lb ft of twist action at 5200rpm, the uber Mercs will both hit 60mph in 4.6seconds and are electronically reined in at 155mph. Given their flagship position in the Mercedes thoroughbred stable, both cars are naturally fitted with every single acronym in Mercedes’ safety, braking, luxury and performance lexicon.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

McLaren 650S priced from £195,250 and does 0-62mph in 3.0 seconds

The new McLaren 650S (pictured) costs from £195,250 It’s only ten days since the McLaren 650S was revealed as a more hardcore version of McLaren 12C supercar – and with more than a hint of P1 styling – but McLaren are already building it and have revealed performance and price details. Available as either a 650S Coupe or 650S Spider, the starting point is £195,250 for the Coupe and £212,250 for the Spider, that’s almost £20k more for the 650S Coupe than the 12C Coupe and £17k more for the Spider. But apart from the more dramatic styling, increased downforce and tweaks from the extra power – the 650S gets 641bhp – to the improved handling and dynamics, you also get increased levels of optional equipment including carbon racing seats from the P1, rear parking camera and full carbon fibre interior.