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BMW boss tells the truth about electric cars. And then has to apologise for doing so.

BMW US CEO Jim O'Donnell - "EVs won't work for more than 90% of drivers" Really, you do have to ask what kind of barking mad world we live in when the boss of a car company is forced to apologise for telling the truth, simply because it upsets a vocal minority (and his bosses, no doubt) We’ve been banging on for years about how useless electric cars are as a replacement for the internal combustion engine, and how they are really only viable as inner-city runarounds and as toys for the better-off. Even then, electric cars have their problems. As inner-city cars EVs certainly do the local environment a favour by transferring emissions to the point of electricity generation instead of the point of use.

Chevrolet Trailblazer

The 2013 Chevrolet Trailblazer made a low-key world debut at the Dubai motor show last week, before showing in LA this week. Although billed as a 'show car', Chevrolet is adamant the production version will differ only in minor details. This second-generation Trailblazer was penned in GM's South America Design Center in Brazil, where the design theme was ‘sophisticated muscle'.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?