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Project Car Hell: BMW-powered Opel Olympia vs. Aston-equipped Singer Nine

Editor's note: When you can't fit your newly acquired basket-case Jeep FC150 in the garage because you have an Autocar Sussita and a 1928 Studebaker President chassis buried beneath crates of Subaru 360 parts, you're in Project Car Hell. Our friend Murilee Martin is here to oil up the gates to Automotive Hades, bringing the series back with a couple of you'd-hafta-be-outta-your-mind hypothetical engine-swap projects. And be sure to check back for fresh installments of Project Car Hell every week.

Vauxhall's new badge

By Tim Pollard First Official Pictures 09 April 2008 00:00 Vauxhall has redesigned its griffin badge - and the new Insignia is the first car that will bear the new mascot. It's a typically modern rebranding: the graphic designers have zoomed in on the upper torso of the griffin, giving it a sharper, modern look and the word Vauxhall is now incorporated in the badge.The company's grille-wide V front end will be abandoned, the new grille preferring an Opel-style roundel, enlarged and sitting slap bang in the middle of the grille. It's not all change, however.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.