Aprilia Turn Signals on 2040-parts.com

Ferrari plans to sell fewer cars in 2013

Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.

New hardcore Ferrari confirmed

By Phil McNamara Motor Industry 08 March 2007 09:01 A lighter, faster, more hardcore F430 is due this year, Ferrari boss Luca di Montezemolo hinted at the Geneva show. In 2005, Maranello unveiled the F430 Challenge, a racing version which competes in the Ferrari Challenge Trofeo series. Enthusiasts have been eagerly anticipating a roadgoing Challenge, and Di Montezemolo's off-the-cuff remarks at Ferrari's Geneva press conference suggests we won't be waiting much longer.

Video: Rolls-Royce Wraith design process revealed

Rolls-Royce has released a video exploring the design process behind its Wraith fastback, revealed earlier this month at the Geneva motor show. The video is one of a series that look at the Wraith's development process, focusing on the design and performance of the Wraith. Key figures behind its development such director of design Giles Taylor and head of interior design Ian Sheppard feature, explaining how the Wraith evolved the way it did and how the design teams made their decisions.