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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Who's Where: New Design Directors Appointed at PSA

PSA Peugeot Citroen has announced the appointment of Gilles Vidal to Design Director for Peugeot and Thierry Metroz to fill the Design Director position at Citroën. Both Vidal and Metroz will report to PSA Group Design Director Jean-Pierre Ploué when they start their new roles on January 4, 2010. The Design Director positions at both Peugeot and Citroen have effectively been left vacant since Jean-Pierre Ploue was promoted to lead the Group's design efforts in October 2008.

Aston Martin and Zagato team up for new car

Aston Martin and Italian design firm Zagato are joining forces to craft a modern car that recalls the iconic DB4GT Zagato from 50 years ago. Aston Martin says the car is set to debut at the Villa D'Este Concours on Lake Como in Italy on May 21. A racing debut will happen later in the month at the 24-hour race at the N