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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Fancy a pink Koenigsegg Agera R? Koenigsegg configurator launches

How bad can you make a Koenigsegg look? Koenigsegg has launched a configurator for the Agera and Agera R which allows total colour customisation of the interior and exterior. On Friday we revealed the Koenigsegg has introduced a raft of technical and cosmetic changes to the Agera and Agera R for 2012 (2013 MY) and that they’d be at the Geneva Motor Show this coming week to show what they’ve done.

Win 'epic family playdate' from Hyundai

To promote the new seven-passenger Santa Fe, Pinterest campaign in which consumers can "pin" their way to winning an "epic" family playdate -- similar to the one featured in its register online and then create a Pinterest board titled, "Hyundai's epic playdate weekend," within their personal Pinterest account. Next they need to pin their favorite picture from the Hyundai Santa Fe board. Lastly, contestants are asked to pin at least four pics of their ideal "epic playdate" destinations or activities.