Arai Vx-pro 3 Graphics Motorcycle Helmet Current Small on 2040-parts.com
South Houston, Texas, US
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Wheel maker connects with exotic clientele via social media
Mon, 16 May 2011Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.
GM engineers focus on weight, balance for 2013 Cadillac ATS
Fri, 11 May 2012When engineers at Cadillac built the ATS sedan, they knew that they were competing with some of the best products on the market, such as the BMW 3-series, the Audi A4 and the Mercedes-Benz C-Class. They paid special attention to curb weight to help meet their performance goals. “We designed and engineered the ATS's vehicle architecture to deliver quick, nimble and fun-to-drive dynamics,” said David Masch, ATS chief engineer.
Fiat 500C drops cover (and top) for Geneva show
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