Arco Bi-1203 Multi Battery Isolator on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Peugeot 4007 (2007): first official pictures

By Tim Pollard First Official Pictures 09 February 2007 02:18 Peugeot 4007: haven't we seen this before? You're right. Peugeot issued a couple of teaser images of its new SUV back in October, but it has remained resolutely tight-lipped about more details until now.

Here's what an exploded car looks like

Automotive art crosses our desks almost daily here at One Autoweek Tower. Some of it's good, and some of it isn't as good, but once in a while, we see something that actually makes us stop and look. “Hatch” and “Disintegrating” by Swiss artist Fabian Oefner are two of those stop-and-look moments.