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First Sight: Ferrari 599 GTB
Mon, 16 Jan 2006Ferrari have announced the first details of their latest V12 berlinetta at the North American International Auto Show - the new 599 GTB. The new model is a direct replacement for the 575M Maranello and represents the latest interpretation of a theme that has seen such classics as the 250 GT, the 275 GTB, and the 365 GTB4 (Daytona). According to Ferrari, the new car is a concentration of their most innovative and technologically advanced engineering solutions applied to a mid-front engined two-seater coup?.
Who's Where: BMW Group reorganizes Design operations
Fri, 09 Jan 2004BMW Group has announced changes to its design organization, in keeping with the company's stronger focus on its brands BMW, MINI and Rolls-Royce. Under the overall direction of Chris Bangle, Director of BMW Group Design, brand specific design studios have been set up for BMW, MINI and Rolls-Royce, as well as for the areas BMW Motorrad and BMW M. These new brand studios will accompany the entire development process for new models from the first sketches to the start of production.
Saab targets customers' hearts, brains and wallets in North America
Fri, 08 Jul 2011Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.