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Sturgess Jaguar is the Franchised Main Dealer of the Year 2013

The dealer experience can make or break your relationship with a car brand, so having a strong, high profile group of main dealers that offers not just a showroom full of cars, but staff who are knowledgeable, helpful and prepared to go the extra mile, makes the difference. So Jaguar will be suitably chuffed that not only did March see them deliver their best sales results ever but that one of their main dealers – Sturgess Jaguar in Leicester – has been named Franchised Main dealer of the year in the Motor Codes Garage of the Year Awards run by Motor Codes, a government-backed operator of codes of practice for the motor industry. Motor Codes had 11,500 garage users rate their experience of of customer service in garages across the UK, and Sturgess came out on top in the Main dealer Franchise gong thanks to its “transparent, customer-focused approach and its all-round efforts to accommodate all types of customer requirements”.

Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

Businessman opens private toll road

THE BUSINESSMAN behind a private toll road by-passing a closed commuter route is confident he will not have to sell his home if the venture fails. Mike Watts, 62, has until Christmas to recoup his £300,000 investment or face losing his house. He is charging motorists £2 per journey to use his bypass made from rolled chippings and avoid the closed section of the A431 between Bath and Bristol.