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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Mazda Verisa

Mazda has refreshed the Verisa, a B-segment car sold in Japan. Based on the same platform as the Ford Fiesta, the Verisa is a tall hatchback that parallels the (European) Ford Fusion in concept, if not aesthetics. The Down-Road-Graphic has a clean contemporary look, with minimal grille area and restrained use of brightwork, while surfaces are given greater volume and a more substantial feeling than the Fusion.

Porsche Cayenne Hybrid – proper details emerge

It’s a real sign of the times that Porsche is pushing ahead with Hybrid and diesels. Unthinkable just a few years ago, but the diesel Cayenne is already here, and now proper details are emerging on the Hybrid version. As you would expect with Porsche, their Hybrid is not exactly going to be a slouch.