Arctic Cat Fleece on 2040-parts.com

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Barcelona’s Ferrari Land to open in 2016

Ferrari and PortAventura Entertainment -- a subsidiary of industrial solutions and capital company Investindustrial -- have inked a deal to build a new Ferrari Land amusement park inside the PortAventura resort near Barcelona, Spain. The theme park will cover 807,000 square feet, including attractions like Europe’s highest and fastest roller coaster, five-star accommodations, 250 hotel rooms and a driving simulator. The project involves an investment of 100 million euro ($139 million).

Daihatsu's funky Cube rival on the way

By Ben Whitworth Motor Industry 29 September 2006 08:01 Daihatsu is on the verge of giving its boxy Materia supermini – which made its European debut in Paris - the green light for UK imports. If given the green light the spacious five-seater, which is already on sale in Japan, would arrive here next spring as a stand-alone topend model. The Materia is very similar to Nissan's does-it-exactly-what-it-says-on-the-tin Cube, which has been super popular with Japanese kids.