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Worst car advert clichés named
Fri, 22 Aug 2014CAR BUYERS are being turned off by clichéd adverts and the phrase ‘one careful lady owner’ has been named top of the flops in a recent survey. Second in the list of least liked phrases is ‘baby forces sale’, while third goes to ‘genuine reason for sale’. Other key phrases used by car sellers that can actually turn away possible buyers include ‘first to see will buy’, ‘mint condition’ and ‘priced to sell’.
College Exhibition: IED Degree Show 2007
Wed, 10 Oct 2007The Istituto Europeo di Design of Turin (IED) teamed up with Toyota to create "Prius of 2010-2015", the third year project of 26 students in the post-graduate Transportation Design Course. Led by Fulvio Fantolino, IED's Transportation Design Course Coordinator and followed in the various design stages by Elvio D'Aprile, Assistant Chief Designer at Toyota Europe Design Development, and by Tateo Uchida, General Director Research and Project Forum, the task to come up with concepts that, in addition to heightening the technological excellence, could stress the emotional element, an essential characteristic to conquer the European and world market. In all, ten projects were created and submitted to Toyota as the students' final thesis projects, showcasing a variety of different proposals for future ecological hybrid vehicles.
Univeristy honours F1's Flying Scot
Thu, 24 Oct 2013FORMULA ONE hero Sir Jackie Stewart will receive an honorary degree today. The 74-year-old racing star will collect the award from Edinburgh Napier University at a ceremony in the city. Known as "The Flying Scot", he won the Grand Prix 27 times and was Formula 1 World Champion three times.