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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Did Audi import German-market ad from Chrysler and Eminem?

Imported from Munich? A new Audi video for the 2012 A6 Avant station wagon features the vehicle driving through the dark streets of the German city as a guitar riffs in the background. The camera pans the passing cityscape, zooms in on various features on the car and flashes to the stern-looking driver.

Vehicles connect at Michigan International Speedway

The Michigan Department of Transportation and Michigan International Speedway have joined forces to help in the development of a connected-vehicle system. In the future, it will help cars communicate with each other on the road to avoid crashes and increase safety. The speedway, located in Brooklyn, Mich., will allow organizations such as the Connected Vehicle Proving Center and the Center for Automotive Research to use the track as a test road for the new technology.