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Thinking Automotive Design

At a time when nine new automotive plants are being built in Brazil, the production of local design studios has acquired strong significance in the market. Significantly, the best-selling cars in the country are the VW Gol and the completely new Fiat Uno, both developed locally. It's therefore no surprise that car design gains more importance in the country's cultural scenario.

Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Film Friday: The 1965 Chevrolets through the eyes of 60's TV stars

Earlier this week we wrote about Jeep's new Cherokee ad that ran during Saturday Night Live and starred cast members from Saturday Night Live. Jeep called it a “cast commercial” and apparently it had some precedent. We did a little digging and found this 5-minute spot on the new Chevy's for 1965 featuring the stars of “Bonanza,” “Bewitched” and “Man from Uncle.” “This is the '65 Corvette Sting Ray,” says Pernell Roberts from "Bonanza." “Looks like it means business, and it does.